Led design for Grubhub+, the company’s loyalty and subscription program. Driving our customer base from sub-million to 12 million. Redesigned the core ordering experience from menu to checkout, faster paths, fewer clicks, cleaner flow. Led the design effort for the menu and homepage experiences, the core path where most customers decide what’s next. Supported the development of Grubhub’s early design library, which defined the product’s visual appearance, user experience, and communication style.